Calypso Communications is a full-service boutique communications agency that serves corporations, start-ups, social entrepreneurs and individuals to create and deliver unifying and impactful narratives.
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THE NEW HEALTH CARE
The health of people is impacted by far more than the latest blockbuster drug or the impressive surgical device. Despite the FDA’s record-breaking rate of approvals for novel drugs in the last two years, overall life expectancy in the U.S. is falling behind other industrialized nations. In the U.S., 40% of deaths are premature and preventable, largely driven by behavioral, economic and environmental factors.
The World Health Organization named the top ten threats to global health in 2019. Among them are air pollution and climate change; preventable diseases caused by lifestyles such as tobacco use, physical inactivity and unhealthy diets; weak primary care and lack of access to preventive medicine.
We take an inclusive view of health to encompass sustainable food production and access to nutritious food; patient advocacy; public health policy; sustainability and environment; and urban planning initiatives focused on healthy cities.
We get excited about those who are shifting the paradigm of health care and medicine, from researchers investigating the zenith of personalized medicine, to innovators developing technologies designed to provide agency to people managing their health.
We also seek to partner with clients who are working on issues that, on the surface, may not seem like they are related to health, but ultimately make an impact on the well-being of people and their ability to thrive.
The last year has been challenging for many obvious reasons, including the ever-changing situation with policies regarding telework, or work-from-home (WFH). The ability of managers and employees to remain flexible has challenged everyone to remain resilient. Eventually many, if not most, employees will return to the office environment in some form. Business leaders must do […]
First, let’s not call it “return to work,” because people have been working, albeit not in the office. Now that that’s settled, let’s talk about how they’ll return to the office. Depending on where you live and work, your company or organization may be preparing to return to work in the office. Various studies and […]
Before I start a training or coaching program, I ask my clients to complete a simple self-assessment of their communications or presentation skills. It helps us both to focus on immediate needs. Very often, in assessing their own communication style, they lament the “ums” and “uhs” that pepper their delivery. These vocal fillers are called […]
There are over 30,000 results for book titles with the word “storytelling” at a well-known online bookseller in the Pacific Northwest. You can learn about storytelling with data, with photography, for branding, for social justice, and how storytelling makes us human (at least two titles in the first page of results). There is storytelling for […]