Calypso Communications is a full-service boutique communications agency that serves corporations, start-ups, social entrepreneurs and individuals to create and deliver unifying and impactful narratives.
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THE NEW HEALTH CARE
The health of people is impacted by far more than the latest blockbuster drug or the impressive surgical device. Despite the FDA’s record-breaking rate of approvals for novel drugs in the last two years, overall life expectancy in the U.S. is falling behind other industrialized nations. In the U.S., 40% of deaths are premature and preventable, largely driven by behavioral, economic and environmental factors.
The World Health Organization named the top ten threats to global health in 2019. Among them are air pollution and climate change; preventable diseases caused by lifestyles such as tobacco use, physical inactivity and unhealthy diets; weak primary care and lack of access to preventive medicine.
We take an inclusive view of health to encompass sustainable food production and access to nutritious food; patient advocacy; public health policy; sustainability and environment; and urban planning initiatives focused on healthy cities.
We get excited about those who are shifting the paradigm of health care and medicine, from researchers investigating the zenith of personalized medicine, to innovators developing technologies designed to provide agency to people managing their health.
We also seek to partner with clients who are working on issues that, on the surface, may not seem like they are related to health, but ultimately make an impact on the well-being of people and their ability to thrive.
Yes, the term VUCA is overused and has become cliché in some circles. The talking heads and management consultants have been warning us that new leadership will need to navigate conditions that are volatile, uncertain, complex and ambiguous. The term originated in the U.S. military, and has been described in countless management and leadership articles […]
Twenty years ago, when I founded Calypso Communications, I established my “office” at a desk in the corner of our bedroom. Eventually I moved into a spare room in our home and, for the past 18 years, ran the operation from there. While much of these last two decades I have been at client sites […]
The news and warnings about the novel coronavirus (COVID-19) are getting more and more dire. Public health officials, medical history researchers and statistical analysts are mostly pointing to “flattening the curve” as a strategy to reduce the significant impact on health resources. Flattening the curve essentially means that we collectively take action to slow the […]
Caught up in the wave of concern over the spread of coronavirus, many companies are quickly issuing corporate policies regarding business travel, conference attendance, work-from-home and other issues. Some of these policies are established after consulting with public health officials; others are seemingly based on whatever the news media seems to be shrilling. The edicts […]